After App Samurai had a detailed search of the Netherlands Shopping category and analyzing the ranking of the competitor apps, an opportunity for the app to increase their ranking to top 10 was no doubt possible. The app was already known in the Netherlands and had 38.8K DAU and acquiring average of 350 installs per day organically. The client’s goal was to reach Top 10 in Shopping Category in the Netherlands simultaneously increasing its organic users. We saw an opportunity here as the fluctuating ranking of competitors was considered an advantage.
Strategy | Boost (Rewarded App Install Traffic)
The main aim with a boost campaign is to generate a large number of downloads in a short time, achieving a prominent spot in the download charts and increase organic downloads. Hitting top charts of the App Stores would increase the visibility of the app to potential users, which in turn would result with an organic uplift in overall downloads. In other words, even though the high volume of installs received with the boost campaign may not all be relevant users that you were looking for, the users that are coming thanks to the increased visibility that your app gain with store ranking increase are the high-quality & relevant users that would also determine the success of the campaign.
Managing CTI (Click to Install) Rate
For both OS’s apps, CTI rates were asked to remain %60 or higher in order to determine the quality of the traffic provided in the process. This needed constant optimizations and examination of the traffic provided which resulted in favour of the app as the CTI rate was placed %60 and above.
Achieving Organic Uplift
All things considered, one of the most important aspects of the boost campaign for both Android and IOS was to achieve an organic uplift! The increase in the rankings, of course, affected the number of organic installs. Starting from Top 20 and ending in Top 10 provided the app with almost 1000 – 1500 organic installs daily.
Increasing App Reviews
Due to the increase in daily installs for both Android and IOS provided by the boost campaign, the number of positive reviews in stores have also increased by our consultancy on how to build review prompt and ways to increase positive reviews of an app. The visibility provided in this process helped the app to achieve more and decline negative reviews and this resulted as high app store page conversion rates.
Key Results
- 14K+ Rewarded Installs Delivered in 15 days,
- Increased visibility on the App Store,
- %42 Increase in positive app reviews,
- Reached the 6th rank from 20th in two weeks!
- Performed with %197 Organic Uplift
- Average organic install traffic almost doubled as 675 installs per day!
- 13K+ Rewarded Installs Delivered in 15 days,
- Increased visibility on the App Store,
- %32 Increase In App Store Page Conversion Rate,
- Reached 8th ranking from 17th place in two weeks!
- Performed with %141 Organic Uplift
- We almost doubled the organic install traffic from 300 to 520 installs per day!
Change in Graphs
We have delivered;
14K+ rewarded app installs in 15 days!
# of Installs Provided
Daily Downloads
Our traffic performance resulted as;
197,12% Organic Uplift -> $0.81 eCPI
Google Play App Ranking;
Jumped to 6th from 18th and almost doubled the organic traffic!
Change in Graphs
We have delivered;
13K+ rewarded app installs in 15 days!
# of Installs Provided
Daily Downloads
Our traffic performance resulted as;
141,15% Organic Uplift -> $2.14 eCPI
App Store Ranking;
Jumped to 7th app ranking from 17th and almost doubled the organic traffic!
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