Domino’s Pizza, the iconic restaurant chain, has been one of the top brands in the food and drink category of the Turkish app market since 2011.


The digital channels of Domino’s, led by its mobile app, have seen constant growth because of the brand’s heavy investments. With the pandemic hitting hard the physical presence of restaurants, the mobile growth for Domino’s became even more important. App Samurai has been one of the key partners of the digital growth journey of Domino’s for more than three years now, and our rich, vast inventory has become a great fit for Domino’s growth needs.


As Domino’s investments in other digital platforms reached a stalemate, the App Samurai User Acquisition Platform was exactly what Domino’s was seeking due to its large pool of resources and targeting capabilities, real-time optimization engine, and dedicated team of mobile growth experts. Following a brief, a campaign plan was created and launched on the platform to increase weekly ARPU (Average Revenue Per User) ratios.



We accomplished amazing results together, thanks to App Samurai’s optimization engine, install-to-event alarms according to KPIs, and constant communication with the Domino’s team, collecting their feedback and taking whitelisting actions. Compared to the beginning of the year, Domino’s has achieved an increase in:

  • ARPU by 35%, while providing three times more new users monthly on average,
  • Click-to-install rates by three times and install-to-register rates by 5.5 times on average on a monthly basis,
  • Monthly cohort revenue by three times on average, and
  • MAU every month by 4.5 times on average.

Beril Savuri (Digital Product Manager at Domino’s Turkey):
“As the pandemic became the norm of our lives, the growth in mobile was even more important for us this year. With vast targeting options, increasing levels of optimizations, and always hands-on customer service and support, App Samurai was exactly what we were looking for, and indeed, we have achieved great results together! We value App Samurai as our strategic partner and look forward to continuing our partnership together in earnest.”




Install to Register



Join thousands of mobile apps that are achieving their goals with App Samurai

Schedule a live demo or create your free account.