The holiday season is almost here. And as app marketers, we have to get ready before the storm. The discount days are eagerly awaited by shopping...
The pandemic's coming brought many changes; the game industry's growth in the global market has led to an increase in the number of players. The...
Mobile app branding strategy is one of the most critical points for a brand. Proceeding in line with the strategy created will bring you to...
If you are new to mobile marketing and you want to define your mobile app audience, first of all, congratulations, you are on the right...
While 2021 is coming slowly, the mobile app industry continues to evolve and change. The following questions in many publishers and marketers' minds have not...
App performance metrics are the key to success. Here is a great guide for mobile app analytics fundamentals. Most app developers face a challenge in measuring...
Over 40% of American adults think online ads seem to be aggressively following them. Close to 47% of internet users are now using ad blockers...
This post was originally published in 2017, and since then, it amassed over 13k views. So, we decided to give it a refresh! When you...
Globally, it is anticipated that mobile ad expenditure will reach US $247.4 billion by the end of 2020. In the U.S. alone, it is forecasted...
According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 - 2019,...